Job Titles – How to attract the best Candidates

Discover the best Job Titles with eRecruit Solutions

The modern jobseeker is wising up to the fact that job titles are becoming more and more jargon-filled in today’s hiring market. There are numerous reasons for this, including titles becoming outdated and no longer accurately describing what the role entails (telephonist, for instance, is unlikely to crop up on a job board today). These changes  also have become a way or trying to attract candidates towards vacancies – as well as helping your staff to sound more professional in front of clients or partners. But what is the difference between a professional job title and one that’s just jargon?

Suggest a Level

For jobseekers, not only is it most helpful for them to be able to fathom what kind of level they need to be at to qualify for your role, it also helps eliminate erroneous applications. So before deciding on a job title to advertise, assess what kind of level this person will be working at within your company. Suffixing titles with ‘assistant’ is a good way of clarifying that you’re recruiting an entry-level role with lower responsibilities. Similarly, looking for ‘trainees’ helps attract school leavers or graduates with transferable skills to offer. Slotting ‘senior’ in front of your regular job title also rules out candidates with little or no experience. While all these matters can be clarified in the job description, putting an indication in the job title helps jobseekers refine their search and find your vacancy with more ease.

Right Amount of Specific

A good job title has the right balance of not being too vague but being concise and to the point. For example, Sales Assistant suggests duties, sector and level of responsibility. Not everyone, however, is recruiting for generic roles that are found far and wide, which is where it becomes slightly more difficult to perfect the job title. Ideally, you want to indicate the sector, the level of the position and the type of role. Graduate Sales Executive, as an example, suggests level of qualification and the nature of the role, without being too long-winded. It’s also a title that potential candidates will be eager to possess, which is an ideal effect to have.


The art of naming your job titles has become somewhat competitive between companies, as nobody wants their employees to sound less professional than their competitors. With this in mind, take a look at some similar vacancies and see how they advertise their roles. If other job titles sound a lot more exciting than yours, more candidates are going to be attracted to those roles, meaning they’ll have more applicants to choose from. Also, it’s important not to get carried away and make sure the job title effectively reflects the type of role you’re hiring for. All these factors help with ensuring you receive CVs that are relevant to your vacancy, which in turn helps with the screening process.

Most of the time, a common sense approach is the best route to take when deciding on a job title. A role that’s too vague or too jargon-filled can put some jobseekers off, making them unsure about the vacancy – even if they may have been suitable. eRecruit Solutions have a fully REC qualified team that can help you with all aspects of your job advert, making it bring in the best results.