This year has been significant in terms of development in the sales sector, with advancements in technology causing sales roles to interlink more and more with those in web marketing. Businesses who are looking to achieve great success will need to ensure these two departments work closely together, thus changes may need to be made to your recruitment strategy in order to achieve this. Here are three improvements that companies can make to their sales department to ensure good business development.
- More support.
Gone are the days when an impressive sales team could do without the support of web marketing. The positivity and drive marketing professionals bring to the company are now often needed to improve the mood in sales departments, their closing percentages and resilience. Furthermore, the competitive nature of sales professionals is now being admired by those in marketing and can be used to improve the success of their campaigns. This relationship can also enable the sales team to become more clued up on the products/services they’re selling every day. Therefore, when it comes to hiring sales professionals, it’s important to only consider those who are keen to contribute to the marketing department, in order to improve both marketing campaigns and sales.
- Better ‘closers’.
As web marketing becomes more popular and attracts many consumers to your business, it’s even more important that your sales staff are effective when it comes to sealing the deal. The truth is, no matter how tempted someone may be by a good marketing campaign, they still want to speak with someone in-person before they sign on the dotted line. As a result, great importance must be placed on a candidate’s ability to secure deals as well as talk the talk, so you can be confident that your sales team will be able to back up the good work completed by the marketing department.
- Become tech savvy.
Your social media stance, brand reputation and website – elements managed by marketing professionals – are now more likely to be the first port of call when it comes to buyers considering your services/products. If these aspects are run effectively then your sales team will experience better leads and higher closing rates as they will be reassuring clients rather than having to heavily persuade them. Therefore hiring sales staff that are tech savvy and able to comprehend technical elements is very important, as an understanding of web marketing will enable them to feel more confident in their pitches and brand in general.
So if you’re wondering how to improve your sales recruitment in the new year, consider the above in order to ensure steady development in your business. It’s evident that the relationship between sales and marketing has become crucial in terms of achieving success, so knowing how to establish and improve this via your hiring process is vital.