If there’s one place where you’ve got a good chance of reaching the population, it’s social media. Facebook alone now boasts as many as 1.23bn users. Twitter stands at around 500 million, with 300 million people using LinkedIn. So when it comes to online recruitment, it would seem silly not to tap into this massive audience. So what are the benefits of using social media to recruit?
In a recent survey, 86% of those asks claimed they found LinkedIn the most useful social network for reaching and engaging with candidates. Operating as essentially an online CV, LinkedIn is arguably one of the most insightful platforms if searching for your perfect candidate. Not only can you view the working history of someone, you can see who they’re connecting with, who has endorsed them and what skills they are most endorsed for.
The majority felt that Twitter was the second best recruitment platform. While Twitter doesn’t tell you quite so much about a user’s background and qualifications, it does allow for a lot more engagement. It’s an easy way for candidates to get in touch with you, or at least get to know you better. It’s estimated that 40% of Twitter users don’t tweet, but use it as a news feed to follow content that’s relevant to their interests. May jobseekers or career enhancers follow accounts that tweet vacancies as it means they can look at several listings all in one place.
Facebook is a tricky one as it’s certainly the most social of the social networks. Most people will find they don’t connect with professional contacts on their Facebook account, but save LinkedIn and Twitter for these purposes. However, this doesn’t mean that Facebook can’t help your recruitment purposes. Firstly, the sheer volume of users means that using it can really help you tap into an active audience. Candidates might not necessarily want you to find them on Facebook, but that doesn’t mean they won’t want to find you. Make sure your company page is up-to-date and keep it relevant by posting links to interesting content that users will find helpful and interesting. On Facebook you can get away with being a little more informal, so – if appropriate – upload a few snaps from the Christmas do, or of a team building event.
Candidates like to work for companies that they feel they understand, so having a good social presence is an important part of helping identify which candidates would become a good cultural fit.